3-1 Milestone One Internal Environment Analysis Assignment
3-1 Milestone One Internal Environment Analysis Assignment
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Overview
You got the job! You have been appointed the director of strategic planning for the Fortune Global 500 company you selected in Module One. They were impressed with your detailed background research about the company’s vision and goals.
The vice president of strategy and operations (VP) has confided to you that strategic planning has been a challenge for the company over the past year, specifically crafting new strategies and aligning them to the company’s mission and goals. You have now been tasked with creating a new strategic planning proposal to help the company explore at least one new growth opportunity to increase its revenue or market share in the industry.
To create your proposal, you first need to analyze the company’s business environment and identify possible opportunities for growth. In this assignment, you will analyze your company’s internal business environment and explain its influence on revenue or market share.
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Prompt
Perform an internal environment analysis of your company to understand the company’s current business environment and future goals. Use resources such as the company website, which will have pertinent information including its most recent sustainability report, and other relevant sources to help complete this presentation. You can also use the resources in the MBA Library Research Guide to conduct further research about your company.
Create a Microsoft PowerPoint presentation to show the results of your analysis. Use both on- slide text and narration or speaker notes in your PowerPoint slides to convey your information effectively. If narration is not possible, precise and extensive speaker notes should be used, while addressing all of the rubric elements in the presentation. For example, you can use brief, bulleted lists summarizing the highlights of your analysis on the slide and include more detailed explanations in your narration or speaker notes.
Specifically, you must address the following rubric criteria:
- Overview(slide 1): Provide a brief overview of the company’s products, services, and customer base.
- Existing Entities(slides 2–3): Identify at least two existing partnerships, mergers, or acquisitions. Explain how these entities contribute to the company’s revenue or market share.
- Five-Year Goals(slide 4): Speculate on what the company wants to achieve in the next five years by considering its mission statement, its values and goals, and relevant sections of its sustainability report.
What to Submit
Create a PowerPoint presentation with on-slide text and narration or detailed speaker notes. Your presentation should be 4 to 6 slides in length. Sources should be cited according to APA style. Consult the Shapiro Library APA Style Guide for more information on citations.
Milestone One Rubric
| Criteria | Exemplary (100%) | Proficient (90%) | Needs Improvement (70%) | Not Evident (0%) | Value |
| Overview | Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner | Provides a brief overview of the company’s products, services, and customer base | Shows progress toward proficiency, but with errors or omissions; areas for improvement may include providing adequate details about the company’s products or services, or correctly identifying the customer base | Does not attempt criterion | 25 |
| Existing Entities | Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner | Identifies two existing partnerships, mergers, or acquisitions; explains how these entities contribute to the company’s revenue or market share | Shows progress toward proficiency, but with errors or omissions; areas for improvement may include identifying at least two existing entities correctly or explaining how they contribute correctly and clearly | Does not attempt criterion | 30 |
| Five-Year Goals | Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner | Speculates on what the company wants to achieve in the next five years by considering its mission statement, its values and goals, and relevant sections of its sustainability report | Shows progress toward proficiency, but with errors or omissions; areas for improvement may include providing reasonable speculation about the company’s goals, or giving adequate consideration to the mission statement, its values and goals, and relevant sections of its sustainability report | Does not attempt criterion | 30 |
| Articulation of Response | Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner | Clearly conveys meaning with correct grammar, sentence structure, and spelling, demonstrating an understanding of audience and purpose | Shows progress toward proficiency, but with errors in grammar, sentence structure, and spelling, negatively impacting readability | Submission has critical errors in grammar, sentence structure, and spelling, preventing understanding of ideas | 10 |
| Citations and Attributions | Uses citations for ideas requiring attribution, with few or no minor errors | Uses citations for ideas requiring attribution, with consistent minor errors | Uses citations for ideas requiring attribution, with major errors | Does not use citations for ideas requiring attribution | 5 |
| Total: | 100% | ||||
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