The Magic of Cinematography: Becoming a Film Major

July 27th, 2023

Assessment 2 Multimedia for social change creative project

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Purpose

The purpose of this assessment is to build upon your practical experience of thinking like a producer from Assessment 1. It will further develop your skills in formulating, developing and communicating your ideas for social change multimedia projects.

Details

Assessment 2 will be an individual creative project in the form of a treatment document and process book for a multimedia website. You need to develop the following elements:

a treatment document, which consists of a text document (1,250 words) with a storyboard (maximum two pages) as an appendix
a process book (min. 1,000 words, no max).

You will take the idea from your pitch document and develop it into a full treatment and reflect upon your creative process in a process book. If you wish, you may pick a different topic from the one covered in your pitch document. If you choose to do this, you must still address a topic within one (and only one) of the same four categories as Assessment 1:

migration
water and/or food
gender

The treatment text document should be formatted as per the sections below. Note that while most of the sections here are the same as the pitch document, there are more detailed descriptions and additional requirements for some sections, so read them all thoroughly. Remember that all these sections are covered in Week 1’s interactive, so consult that if you need more guidance.

Project title and summary: provide the project’s title and a brief description of what the project is about. This section must also include a 60–80-word introductory sample text, directed at the proposed website’s audience, as it would appear on the home page of the proposed website.
Purpose: this section should include, among other things:
- explanation of the project’s relevance to development or social change
- the project’s relevance to you as the producer, for example, how it expresses your concerns and biases, and plays to your strengths and/or weaknesses.
Format: give a detailed description of the website, including a summary of how it will be structured. Include a description of the kinds of video, audio, still images, text and other elements (for example, social media plug-ins) it will use, and why you have chosen to use these particular media in this way.
Target audience: who is the target audience and why this audience? How will you reach them? What is the intended impact of this creative project on the different segments of the target audience from a development and/or social change perspective?
Story: what is the story you are intending to tell? How will you go about telling it? How are you using the particular features of your chosen media to help tell the story and get your point across? Who is being represented in it (for example, participants, experts, you) and how? Whose ‘voices’ are being heard (for example, the participants, experts, yours) and how?
Stakeholders: who will be the different stakeholders for your project, for example, participants, collaborators?
Ethics: what are the ethical issues associated with this project? How will the project impact the participants, both during production and distribution? Who will the project help? Who may it potentially harm, and how can this potential harm be prevented? What approvals and releases will be needed? What other legal or ethical issues might there be? How will they be mitigated?

Academic referencing should be used in the treatment document if a work is quoted or referred to directly, otherwise referencing should be done in the process book.

The treatment document should also include a storyboard as an appendix. This should be a schematic of an excerpt of your proposed project of no more than two pages. It should focus on one (and only one) media element of your project. You could for instance choose to do a shot-by-shot sketch of one scene from one of your proposed videos, including notes on shots and any direction. If instead you choose an audio podcast as your example, the storyboard can take the form of the script for approximately one minute of the podcast, including notes for sound effects, ambient sounds and direction, if any. If you decide on an audio interview as your example, the storyboard can take the form of a document containing a short paragraph giving an overview of the interview, a list of questions you propose to ask and some text under each question explaining its purpose. If you would like to take the interactive aspect of the project as your example, this can take the form of a visual mock-up of a single webpage. Storyboarding is covered in detail in Week 1’s interactive, so please check there if you want to know more.

A process book is simply a text document where you reflect upon the creative process for this assessment in critical dialogue with the module material (for example, readings, viewings and case studies). Use it to explain the creative choices you made in developing your treatment document and storyboard, and how these choices were influenced by the course material and outside influences, if any. The process book is not a formal document like an essay, and you are free to structure it as you want.