Individual Assessment Task 1 Netflix’s Case study analysis
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I want an essay on Netflix, answering the following questions:
1. Why Netflix was a “disruptive innovation”? Discuss value propositions, resources, processes and revenue model of Netflix.
2. Why Netflix was adopted as a new product? Discuss the reasons using various adoption and diffusion theories.
You can use, but not limited to, the information provided in the following articles from Harvard Business Review:
Data Can Enhance Creative Projects – Just Look at Netflix (Smith and Telang, 2018)
Netflix and the Economics of Bundling (Smith and Telang, 2019)
Reinventing your Business Model (Johnson and al., 2008)
The report should include:
Executive summary – Key points about each of the two questions
Table of contents
Introduction – An overview of your approach as well as a brief outline of your report
Main body – This section, in particular, needs to reflect the learnings from the course, references from a variety of sources and a logical flow and connection of ideas. Feel free to enhance your report with appropriate diagrams and illustrations if necessary. Use sub headings to help clarity and structure.
Conclusion – Your conclusion should bring together key elements of your response to the Netflix case study.
References – It is expected, at Master’s level, that all assignments have appropriate references and that you use Harvard Referencing style as referred to in the subject outline. For this assignment, your references may come from a broad range of sources e.g., company website, newspapers, magazines and scholarly literature.
Appendices – Please add appendices when the subject matter is too large to be part of the actual assignment.
Case study report is to be word-processed and 1.5-spaced.
Use the following links to support you:
https://hbr.org/2018/01/data-can-enhance-creative-projects-just-look-at-netflix
https://hbr.org/2019/02/netflix-and-the-economics-of-bundling
https://hbr.org/2008/12/reinventing-your-business-model
| Marking Criteria | 1. Relevance (25%)
Discussion of topic is clear and relevant throughout There is an appropriate, explicitly identified theme Evidence of careful thought about the theme Key sub-themes are identified 2. Innovation (25%) Creative synthesis of themes Creative argument employed 3. Application of concepts (40%) Evidence of adequate reading Relevant concepts are well researched Arguments are supported by references Evidence of understanding of the area Application of reading to analysis Sub-themes are critically and logically analysed There is logical and coherent argument 4. Organisation (10%) Clear statement of theme, aims and conclusion Referencing system is consistent & appropriate
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| Style and Format | The report should include:
Executive summary – Key points about each of the two questions Table of contents Introduction – An overview of your approach as well as a brief outline of your report Main body – This section, in particular, needs to reflect the learnings from the course, references from a variety of sources and a logical flow and connection of ideas. Feel free to enhance your report with appropriate diagrams and illustrations if necessary. Use sub headings to help clarity and structure. Conclusion – Your conclusion should bring together key elements of your response to the Netflix case study. References – It is expected, at Master’s level, that all assignments have appropriate references and that you use Harvard Referencing style as referred to in the subject outline. For this assignment, your references may come from a broad range of sources e.g., company website, newspapers, magazines and scholarly literature. Appendices – Please add appendices when the subject matter is too large to be part of the actual assignment. Case study report is to be word-processed and 1.5-spaced. |
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| Assessment
Submission |
Online Via Moodle: This assessment has been set up to be checked by Turnitin, a tool which helps you check whether you have referenced correctly. You can submit your assessment task to Turnitin prior to the due date and Turnitin will give you an originality report. You may then make any changes that may be required and resubmit your final version by the due date. | ||
| Assessment
Return |
Returned to students via Moodle within two weeks of submission and results will be posted on SOLS. | ||
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Detailed Information |
Answer the following questions:
1. Why Netflix was a “disruptive innovation”? Discuss value propositions, resources, processes and revenue model of Netflix. 2. Why Netflix was adopted as a new product? Discuss the reasons using various adoption and diffusion theories. You can use, but not limited to, the information provided in the following articles from Harvard Business Review: · Data Can Enhance Creative Projects – Just Look at Netflix (Smith and Telang, 2018) · Netflix and the Economics of Bundling (Smith and Telang, 2019) · Reinventing your Business Model (Johnson and al., 2008) Ensure that your answer shows adequate understanding of the relevant concepts, theories and their applications. Use a variety of resources to write this report and include appropriate referencing in both the body of the report and a reference list at the end. Turnitin will be used to check the similarity of your report with web sources, journal articles and other student assignments. |
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